Of the many intelligence suites for search engine optimisation (SEO) and online marketing, SEMrush is one of the most powerful and versatile that you can have. The tool does not only help your everyday marketing tasks a lot easier but also gives you a clear and in-depth analysis that you can easily incorporate to any of your strategies to see better results. However, even if you have it, you should still remember that you will not be able to enjoy its greatest perks if you do not know how to use SEMrush for keyword research in the first place. Here is a brief overview of the steps that you should learn:
1. Log in.
The first thing that you should do is log in to SEMrush. Once in, go to the Keyword Research section where you can find on the left side column. Then, click “Overview”.
2. List the topics that you are tackling.
Think of the terms or things that the website you are optimising is offering and put them on a list. To come up with the best words, you should have an understanding of the business. What terms would its customers use to describe its services or products? How is it referred to by prospects?
For example, if you are selling electronics, you can include terms like “electronic devices”, “electronic shops”, “electronic stores”, etc.
3. Input the terms.
Try typing one of your chosen terms into the search box that you will find on top of SEMrush’s screen and click “Search”. You will then see an overview displaying various data based on the term you have entered. Take note that there are two more options inside the search box, including one saying “keyword” and a list of regions. Using them will give more specific results. Click here Ryan Deiss
4. View the reports.
Viewing reports are essential to learning how to use SEMrush for keyword research. After you search, you will receive reports, including those for:
- Organic Search – shows data indicating how much organic traffic a keyword is receiving.
- Paid Search – shows the paid traffic data a keyword is receiving, which is important in establishing keyword seasonality.
- Phrase Match – shows variations of the keywords, or related keywords, which users may use in looking for certain products or services.
5. Analyse the given data.
After viewing the reports, it is time to analyse the data they contain. Information that you should look into in order to assess your keywords includes traffic volume, competition density, average cost per click (CPC), trends, and cached search engine results for each keyword. After your analysis, you will have a very good idea which keywords are worth targeting for your SEO campaigns.
6. Compare keywords.
SEMrush also allows you to know how difficult it would be to steal your competitors’ positions on the search engine results pages (SERPs) for a certain keyword. This is where the Keyword Difficulty tool comes in handy. Basically, the tool enables you to know which keywords your competitors are using effectively.
Another tool, called Domain vs. Domain, which you can find under the Tools section, will also allow you to compare such keywords with some other phrases that might work on your end. Here, you can specify several domains and see their current ranking positions with certain keywords.
There you have it. Your keyword research is done after taking these steps. Now, you will have a pretty good idea of what keywords to target and how to match them with your content.
While using the tool seems to be complicated at first glance, it is actually easy when you become adept at it with practice. For more information about how to use SEMrush for keyword research and other things related to SEO, you can visit https://ardorseo.com/authority-guide/master-art-keyword-research-semrush/